This is well supported by the phrase ‘When in doubt, use Helvetica’. It became the symbol of typographic excellence to the point many graphic designers find Helvetica to be at the top of the typeface hierarchy. Nowadays, we see Helvetica almost everywhere as it is the core typeface used by Apple. Not only has the typeface made its way successful in marketing, but it was also released at the right time when there were cultural shifts and development in forms of advertisements. As the nature of advertising in the 60s took its turn and people became tired of traditional and classical illustrations and script typefaces, Helvetica’s clear and modern yet having not much deviation from the old script made it look more neutral and bolder to replace it. In terms of its design, its simplicity is what made it impactful. Helvetica was very heavily marketed its name was changed from ‘Neue Haas Grotesk’ to the much memorable name ‘Helvetica’. A lot of other typefaces took a similar approach by creating a modern look from the existing typefaces in the past, but they did not stand a chance in terms of marketing. Helvetica took inspirations from old typeface designs but was new and refreshing. Helvetica was released in 1957 and a lot say that marketing is what made Helvetica the Helvetica it is now it was designed right at the right time. As a used-to-be-a-fan of Comic Sans back in my days when I used it for almost any document from my birthday invitation cards to my short essay submission, I decided to research what features of these typefaces appeal or appall to the audience. While taking this course however, I started to notice the key features of typefaces and wondered about why some of the typeface designs were more popular than others.įor example, Helvetica is one of the most popular typefaces while Comic Sans is the opposite in terms of its reputation. Of course, if you weren’t in our Types of Art class, you wouldn’t really know the difference except for Times New Roman which you will most likely be choosing because it’s familiar to you. Papyrus (below is the Papyrus typeface)?: If you were to write a short cover letter for your summer internship on campus, what font would you choose?
0 kommentar(er)
